the bootcamp

60 DAYS TO A
BRAND NEW BIZ

EVERYTHING YOU NEED TO KNOW TO LAUNCH OR SUPERCHARGE YOUR BRAND.

If you've been in business for a few years, but.....

Then here's what I want to tell you.
YOU ARE NORMAL and It's going to be OK.

HOW DO I KNOW?

SIMPLE - I'VE BEEN THERE.

For the past 3 years I've worked with hundreds of business owners like you, who started out of sheer passion and grit, but lacked the fundamental business knowledge to successfully grow their businesses.

THE STORY BEHIND THE CLASS

Getting to where I am today hasn’t been easy.

But it could have been a lot easier.

As a new business owner, I had no idea which questions to ask — and even if I did, I felt stupid asking them.

I felt alone, confused, and totally overwhelmed.

With sweat, girt, and lots of tears, I fumbled through it — and thank G-d, I’m here to tell the tale.

For the past 3 years I’ve working with hundreds of business owners like you, who started out of sheer passion and grit, but lacked the fundamental business knowledge to successfully grow their brands. 

And that’s exactly why the BRAND NEW BIZ was born.

No fluff. All action.

This course isn’t about fluff. It’s about getting you on your feet and on the road to success.

Practical Accountability

Each module comes along with homework and cheat sheets so you actually DO IT.

Practical Accountability

Each module comes along with homework and cheat sheets so you actually DO IT.

Hands-on Support

Ask me any questions, whenever you need,in our member-only Whatsapp group.

VIRTUAL BOOTCAMP
DECEMBER 7th - JANUARY 25TH

HERE'S WHAT YOU WILL LEARN:

MODULE 1: Business Plan Basics

What are the elements that go into a successful business?

Why do some succeed while others fail?

We are going to build a business plan based on 9 building blocks.

MODULE 2: Biz or hobby?

Do you have a hobby or a business?
Is your business viable?
Can your business grow?

To kick things off, we’ll drill down to understand where your business is most profitable — and majorly maximize that. We’ll set up your profit goal and get your business organized so you’ll be able to track your profits as we continue to build your business plan.

Module 3: Financials

What are your costs and how are you currently making money?

In this module we will deep dive into your expenses – fixed, variable, and cost of goods sold. I teach you how to start tracking your income and expenses so you have the proper data to analyze the growth of your business quarterly and yearly.  We’ll also dive deep into pricing, so you’ll never be left fumbling when someone asks, “How much do you charge?” Lastly, we will go over your revenue buckets and look closely for new opportunities to make additional revenue without working more. 

Module 4: Legalities

Are you a sole proprietorship?
An LLC? A corporation?
(And why does it even matter?)
How in the world do you figure out the whole tax thing?
How should you price your services or products?

In module 4, we’ll go through the technical stuff that will save you a LOT of heartache in the future. 

Module 5: You + Them = (AKA, value propositions and customer segments)

Who is your ICA – Ideal Customer Avatar?
What problem do you solve for your clients?
What unique value do you bring to your clients?

Here, we drill deep into your clients’ wants, their needs, their pains, their emotions. Because the day you stop worrying about your success and start worrying about your clients’ success — that’s the day your business takes flight.

Module 6: Marketing! (You knew that was coming)

How should you present your brand to the world?
How do you get people interested in your brand?
Which marketing channels make the most sense for your business?

Here, we discuss how to fill your entire pipeline — garnering awareness, promoting interest, attracting leads, encouraging them to convert, and following up with them. We discuss ALL marketing channels — social media (Instagram, Facebook, LinkedIn), your website, and email marketing.

Learn how to create a personal connection with your followers … and build a tribe of loyal customers.

Module 7: Goals + Strategy

Ok, let’s get down to business! In this module, we create YOUR business plan! Here’s what that includes:

1. Social Media Calendar
2. Profit Goal Tracker
3. Step-by-step formula for attaining your goals.

We’ll map out your business by month, quarter, and fiscal year, so you leave with a practical road map to scale your business and bring in the money!

Module 8: Let’s get REAL!

How are other businesses doing it?
How do entrepreneurs become top in their market?
What makes some businesses wildly successful, while others totally flop?

In this module, you’ll get to peek into the guts of other businesses. We’ll take apart business plans from all different sectors — real estate, services businesses, retail businesses, and more — so you get an up-close look at what’s REALLY needed to MAKE IT.

AND THAT'S IT.

With my proprietary business plan framework and strategies you will be able to create your own clear action plan to grow your profits and scale your brand with clarity.

HERE’S WHAT YOU’LL RECEIVE:

  • Dec. 7th – Jan 25th (8) weeks of pre-recorded classes inside the Brand New Biz membership site. Each module contains multiple classes on various subtopics as well as homework and activities to complete. VALUED AT $4,500
 
  • Weekly LIVE Q & A with Abbey to answer all learned material that week. VALUED AT $2,000
 
  • Printed workbook shipped directly to you as well as branded Abbey & Co. goodies such as mug, bag, pen, and weekly planner. VALUED AT $100
 
  • Abbey & Co. exclusive planner for entreprenuerial goal setting VALUED AT $150
 
  • Access to the Virtual Bootcamp site where all classes will be located including the LIVE Q & A’s. 
 
  • Access to Canva for Beginners – learn how to design branded graphics for your business VALUED AT $197
 
  • Access to new Abbey & Co. Subscription which includes monthly coaching calls, exclusive content, and community Facebook group. VALUED AT $480
 
TOTAL VALUE $7,427

the bootcamp
standard

$ 997 or 4 payments of $297
  • DECEMBER 1st - JANUARY 18th
  • What you'll receive:
  • (8) weeks of pre-recorded classes inside the Brand New Biz membership site. Each module contains multiple classes on various subtopics as well as homework and activities to complete.
  • Weekly LIVE Q & A with Abbey to answer all learned material that week.
  • Printed workbook shipped directly to you as well as branded Abbey & Co. goodies such as mug, bag, pen, and weekly planner.
  • Exclusive access to the Abbey & Co. Business Planner
  • Access to the Brand New Biz membership site where all classes will be located including the LIVE Q & A's. 
  • Access to Canva for Beginners - learn how to design branded graphics for your business.
  • Access to new Abbey & Co. Subscription which includes monthly coaching calls, exclusive content, and community Facebook group

the bootcamp
pro

$ 1497 or 4 payments of $397
  • DECEMBER 1st - JANUARY 18th
  • What you'll receive:
  • (8) weeks of pre-recorded classes inside the Brand New Biz membership site. Each module contains multiple classes on various subtopics as well as homework and activities to complete.
  • Weekly LIVE Q & A with Abbey to answer all learned material that week.
  • Printed workbook shipped directly to you as well as branded Abbey & Co. goodies such as mug, bag, pen, and weekly planner.
  • Exclusive access to the Abbey & Co. Business Planner
  • Access to the Brand New Biz membership site where all classes will be located including the LIVE Q & A's. 
  • Access to Canva for Beginners - learn how to design branded graphics for your business.
  • Access to new Abbey & Co. Subscription which includes monthly coaching calls, exclusive content, and community Facebook group
  • (2) Hour private strategy session with Abbey

"Abbey, I'm dead and speechless!! My head is exploding with all the information you so patiently explained and reframed every aspect."

The Bootcamp was terrific, so informative from soup to nuts! Thank you, Thank you - I can't thank you enough!"

- Rena D.

"The Bootcamp yesterday was very helpful!!! I look forward to implementing some new ideas!!!"

Highlights of the class were when you helped us think of problems we needed to solve for our clients and making that my main focus! Oh, and the idea you gave to the photographer in the room was SICK!"

- Erica R.

SOME QUESTIONS YOU MIGHT BE WONDERING ABOUT...

Do I need to show up at a certain time?

At the LIVE Q & A Yes! At the virtual pre-recorded classes nope! All students  get FREE access into the online virtual classroom where everything is pre-loaded, so you can come back and re-watch over and over again. And whenever you have questions, just hit me up in our member-only online group forum. I offer once a week live question and answer sessions to go over any questions you may have whie taking the course. The recording of the sessios will be available in the member only site. 

What if I need help implementing what we learn?

That’s what the weekly Q&A sessions are for. If you feel like you are going to need more support from the start then I would suggest you go with the pro package.

See, here’s the thing — I want you to learn to do as much as you can without me. That being said, if you’d like more support once the course is over, I’ve got you. There are various coaching options available where I literally take your hand and do it all with you, step by step.

How many people join the course?

Usually, 20 – 30 women join the course. What’s great about that is that you get to meet other women who are traveling the exact same journey as you. Trust me, these women are going to become your new BFFs … I’ve seen it over and over again.

SO...

If you’re sick and tired of trying so many things, spending so much money, and not seeing results, the Brand New Biz virtual course is for you.

 

I’m here for you — and you are going to SUCCEED!

 

So if you’re ready … meet me inside!

 

Looking forward to supporting you,
Abbey